張巧真(Chang, Chiao-Chen) 副教授

Email
ariel66@tmu.edu.tw
現   職
生物科技高階管理碩士在職專班 副教授

學經歷

學 歷

畢業學校與學位[修業時間]
國立交通大學管理科學系 博士
2004/09~2008/04
國立東華大學國際企業學系 碩士
2002/09~2004/06
國立臺灣大學農業經營系 學士
1998/09~2001/06

本校學術經歷

任職單位與職稱[起迄時間]
生物科技高階管理碩士在職專班副教授
2018/02/01~

本校兼職教學行政經歷

服務單位與職稱[起迄時間]
國際生技醫療管理博士學位學程副教授
2022/05/01 ~

其它經歷

任職單位與職稱[起迄時間]
國立東華大學副教授
2014/08/01~2018/01/31
國立東華大學助理教授
2009/08/01~2014/07/31
淡江大學助理教授
2008/08/01~2009/07/31

專長與研究領域

學門領域
學術專長

論文著作

清冊下載


1. 2022 The Role of Individual Factors in Users' Intentions to Use Medical Tourism Mobile Apps . Tourism and Hospitality .2022 ;(3):896-907

2. 2020 Exploring the Usage Intentions of Wearable Medical Devices: A Demonstration Study . Interactive Journal of Medical Research .2020 ;(9):1-10

3. 2019 Lin TT,Hsu SY,Chang CC. Evaluation of Decision-Making for the Optimal Value of Sustainable Enterprise Development under Global 100 Index Thinking . Sustainability .2019 ;(11)

4. 2018 Hsu SY,Chang CC,Lin TT. Triple Bottom Line Model and Food Safety in Organic Food and Conventional Food in Affecting Perceived Value and Purchase Intentions . British Food Journal .2018

5. 2016 Hsu SY,Chang CC,Lin TT. An Analysis of Purchase Intentions toward Organic Food on Health Consciousness and Food Safety with/under Structural Equation Modeling . British Food Journal .2016 ;(118):200-216

6. 2016 Chen CB,Wu WT,Chang CC. Applying the Analytic Hierarchy Process Decision Analysis to Better Understand Adoption Intentions of Mobile Banking . Business and Economic Research .2016 ;(6):431-439

7. 2016 Wu WT,Chen CB,Chang CC. Examining Paid Mobile Application Customer Loyalty: The Moderating Effect of Switching Costs . Business and Economic Research .2016 ;(6):100-117

8. 2016 Wu WT,Chen CB,Chang CC. While Number Superstitions Exist: The Influence of Prices on Mobile Phone Consumers Purchase Intentions . Journal of Mass Communication & Journalism .2016 ;(6)

9. 2015 Chang CC. Exploring Mobile Application Customer Loyalty: The Moderating Effect of Use Contexts . Telecommunications Policy .2015 ;(39):678-690

10. 2014 Chang CC,Chen YH. 應用延伸型整合科技接受模式探討線上購買意願:以雙媒介之觀點 . 電子商務研究 .2014 ;(12):143-168

11. 2013 Chang CC. Exploring the Determinants of E-Learning Systems Continuance Intention in Academic Libraries . Library Management .2013 ;(34):40-55

12. 2013 Chang CC. Examining Users' Intention to Continue Using Social Network Games: A Flow Experience Perspective . Telematics and Informatics .2013 ;(30):311-321

13. 2013 Chang CC. Library Mobile Applications in Universities Libraries . Library Hi Tech .2013 ;(31):478-492

14. 2011 Chang CC,Chin YC. Predicting the Usage Intention of Social Network Games: An Intrinsic-Extrinsic Motivation Theory Perspective . International Journal of Online Marketing .2011 ;(1):29-37

15. 2011 Chang CC,Chin YC. Comparing Consumer Complaint Responses to Online and Offline Environment . Internet Research .2011 ;(21):124-137

16. 2010 Lin CS,Tzeng GH,Chin YC,Chang CC. Recommendation Sources on the Intention to Use E-books in Academic Digital Libraries . The Electronic Library .2010 ;(28):848-857

17. 2009 Chang CC,Lin CY,Chen YC,Chin YC. Predicting Information-Seeking Intention in Academic Digital Libraries . The Electronic Library .2009 ;(27):448-460

18. 2009 Chang KC,Chang CC. Library Self-service: Predicting User Intentions Related to Self-Issue and Return Systems . The Electronic Library .2009 ;(27):938-949


1. 2020 Chang CC,Chin YC. A Study of Social Media Users' Switching Behavior . ICBEMBS 2020 : 22th International Conference on Business, Economics, Management and Behavioral Sciences .2020

2. 2018 Chang CC,Chin YC. Exploring the Impact of Dual Brand Image on Continuous Smartphone Usage Intention . International Research Conference ICBEM 2018 .2018

3. 2015 Chang CC. Exploring the Repurchase Intention of Smart Phones . Modelling, Computation and Optimization in Information Systems and Management Sciences .2015 ;(6)

4. 2014 Chang CC,Wu CH. Using the Analytic Hierarchy Process Decision Analysis to Better Understand Consumers Intentions to Revisit a Green Hotel . 20th Conference of the International Federation Operation Research Societies .2014

5. 2013 Chang CC,Lin TT. he Optimal Resort Development Investment Projects with a Replacement Cost Perspective . 22nd International Conference on Multiple Criteria Decision Making .2013

6. 2012 Chang CC,Lin TT,Wu CH. Green Innovation in the Hotel Industry . The Tourism and Hospitality International Conference .2012

7. 2012 Chang CC,Chin YC. Predicting the Customer Churn in Social Network Games Based on Multiple Criteria Decision Making Models . 25th European Conference on Operational Research .2012

8. 2011 Chang CC,Chin YC. Predicting the Usage Intention of Social Network Games: An Intrinsic-Extrinsic Motivation Theory Perspective . 2011 Annual Conference on Innovations in Business & Management .2011

9. 2010 Chang CC,Chin YC. The Impact of Recommendation Sources on Online Purchase Intentions: The Moderating Effects of Gender and Perceived Risk . 2010 International Conference on Economics, Business Management and Marketing .2010

10. 2009 Chang CC,Chin YC,Lin CS,Tzeng GH. Predicting Self-Service Technology Intention: An Empirical Test of Competing Theories . The Asian Pacific Industrial Engineering and Management Systems .2009

11. 2009 Chang CC,Chang WL,Chin YC. User Acceptance of Self-Service Technologies: An Integration of the Technology Acceptance Model and the Theory of Planned Behavior . 11th International Conference on Enterprise Information Systems .2009


1. 2016 Chin YC,Chang CC. 管理學 . 原著者Ricky W. Griffin .2016

2. 2009 Wen HY,Lee CF,Lee YH,Chang CC,Chang WL,Yang LJ. 管理學 . 原著者Gary Dessler、Jean Philli .2009

研究計畫

計畫名稱
112 探討消費者對穿戴型裝置使用意願之決 定性因子
補助單位
國家科學及技術委員會

計畫名稱
110 以品牌形象觀點探討智慧手環之持續使用意願
補助單位
國家科學及技術委員會

計畫名稱
109 探討使用者原創內容對消費者購買意願的影響
補助單位
科技部

計畫名稱
109 消費者購買保健食品之實證研究
補助單位
科技部

計畫名稱
106 新聘教師研究補助
補助單位
臺北醫學大學